Frequently asked
In short
What does a digital marketing consultant do?
A digital marketing consultant analyses a business's current digital state, identifies opportunities and designs the strategy to grow with method. In my case, I combine technical and strategic knowledge across several areas of digital, with a special focus on SEO and artificial intelligence. The work is always oriented so the client keeps the know-how to apply and measure results.
How much does it cost to hire a digital marketing consultant?
Investment always depends on the project: what you need, the scope of work and your goals. That's why I don't work with fixed price lists. The first step is a conversation to understand your case, and from there I give you a clear, tailored proposal with no surprises.
What is the difference between SEO and GEO?
SEO (Search Engine Optimization) optimises a site to appear on Google and other traditional search engines. GEO (Generative Engine Optimization) optimises a brand's presence to be recognised and recommended by AI engines, like ChatGPT, Perplexity or Gemini. They are complementary but distinct strategies, each with its own techniques.
Is digital marketing worth it for a small business in the Algarve?
Yes, especially for small businesses. Digital marketing has the best cost-return ratio to attract both local clients and tourists. A well-designed strategy of local SEO, presence on Google Business Profile and content on social media can bring more visibility than many traditional channels, with controlled investment.
How to start a digital marketing strategy?
The first step is an honest analysis of the current situation: who is your audience, what your online presence says about you, where your clients are searching for you. From there, define a plan with clear priorities (SEO, social, ads, content) and success metrics. Consultancy serves precisely to do this diagnosis and design the plan with method.
