And get chosen as the answer in AI engines.
Being number one on Google is no longer enough. If ChatGPT, Perplexity or Gemini don't know you, you lose the clients who today ask AI before searching. I run the audit and design the strategy to change that.
To appear on ChatGPT, Perplexity, Gemini or Google AI Overviews, your business must be recognised as an entity by the AI models. Ranking on Google is no longer enough: AI engines decide what to answer before they even fetch information from the web. Your brand can be cited as a source and never be recommended. Or worse, be described incorrectly without you noticing.
That's where GEO comes in. The consultancy focuses on identifying where your brand fails on the four signals that AI engines use to choose: clarity (a unique, recognisable entity), relevance (consistent association with the right topics), credibility (external sources confirming who you are) and extractability (content AI can use to build the answer). Then we design together the plan to reinforce each one.
I start with an entity audit: I test how each engine describes you today and where the gaps are. From there, I recommend the technical architecture (entity home, Schema markup, links between profiles) and the extractable content strategy with external corroboration. I guide the implementation done by your technical team and monitor the evolution of mentions and citations, because algorithms change and what works today may not work in a month.
Analysis of how each AI engine describes you today and where the gaps are to address.
Defining a canonical reference page and the content it should hold.
Recommending the structured data types to implement for machines to recognise you.
Criteria and examples so texts are easily used by AI in answers.
Identifying the external sources you need to activate to confirm who you are and what you do.
Tracking mentions and citations across major AI engines, with strategy reviews.
GEO is the optimisation of a brand's presence for AI search engines like ChatGPT, Perplexity, Gemini and Google AI Overviews. Unlike classic SEO, which focuses on ranking pages of results, GEO works for the brand to be recognised as an entity and chosen as a direct answer by AI.
To appear on ChatGPT, Perplexity or Gemini, you need to build a clear, consistent entity, with coherent association to the right topics, corroboration by reliable external sources, and structured, easy-to-extract content. The goal is to give models enough confidence to choose you as the answer, not just as a source.
SEO optimises for ranking on traditional search engine result pages. GEO optimises to be cited and recommended by generative AI engines. The two are complementary: SEO continues to bring search traffic, and GEO captures traffic from the new AI-driven discovery, which has up to 4.4x higher conversion rates.
No. Ranking well on Google doesn't guarantee being recommended by AI. The algorithms are different and each AI engine may recommend different brands for the same question. That's why GEO strategy is specific and complementary to SEO.
GEO gives signals faster than classic SEO. Brands with solid technical foundations start being cited in 4-8 weeks. Brands starting from scratch (no Schema, no entity home, no external corroboration) need 3-6 months for the first consistent results.