And win local visibility where clients search for you.
For a local business, appearing on Google Maps is worth more than any pretty website. I show you how to put your business on the map and attract the clients who are a kilometre away.
To put a business on Google Maps, you need to create and verify a profile on Google Business Profile (formerly known as Google My Business), and optimise it for local search. When someone searches restaurant near me or plumber in Faro, Google first shows a map with three local businesses - the so-called Local Pack. That's the pack that matters. Being there can be the difference between getting calls every day or being invisible in your own city.
In local marketing consultancy, I work the strategy with you to set up and optimise your Google Business Profile (formerly known as Google My Business) and your presence on Google Maps. It's one of the digital marketing actions with the highest return for proximity businesses, and I give you the method to maintain that presence over time.
I start by making sure your Google profile is complete, verified and optimised. Then we work the local keyword strategy, the photos, the reviews and the content that gives Google reasons to show you first. And I track the evolution, because local search is an ongoing competition with the businesses in your area.
Complete setup of the Google business profile, with categories, hours, contacts and photos.
Identifying local searches with highest buying intent.
Pages or posts specific to the neighbourhoods and locations where you operate.
A strategy to capture and manage customer reviews, decisive for local ranking.
Consistent presence in local directories relevant to your sector.
Monitoring local position against direct competitors.
They are two sides of the same strategy. Google Business Profile - formerly known as Google My Business - is where you manage your business listing, with categories, hours, photos and reviews. Google Maps is the map where that listing appears when someone searches nearby. Working the listing well is what makes you show up well on the map.
Creating the profile is immediate, but ranking well on the map takes weeks to months, depending on local competition. The upside is that local marketing typically has less competition than general SEO, so return tends to be faster.
Yes, very. Reviews are one of the strongest signals Google uses to decide who to show first in local search. Quantity, quality and recency of reviews directly impact ranking.