Advertising online without a strategy is one of the fastest ways to waste budget. I work the ad plan with you, on Google and Meta, so every euro goes to the right place, and I teach you to read the results.
Online ads on Google Ads and Meta Ads are the fastest way to put a business in front of the right people. They're also one of the fastest ways to invest the budget badly, without strategy behind. The difference is in four decisions: which channel, which audience, which message, and which criteria to measure return.
As a consultant, I design the paid media plan with you that makes sense for your business and margin. I give you the method and the vocabulary to make informed decisions, instead of always relying on third parties.
I start by understanding your product, your margin and your goals: what it costs to acquire a new client and how much they're worth over time. Without this number, any ad investment is blind. Then we define the channel strategy, the campaign structure, the budget and how to measure. I guide the implementation and review results together.
Calculating acquisition cost and lifetime value, the foundation of any paid strategy.
Where to advertise: Google, Meta, others, and with what weight on each.
Organising campaigns, audiences and messages for maximum efficiency.
Guidance on creatives and messages that connect with your audience.
Setting up correct measurement so you understand what works.
Regular sessions to review results and adjust strategy.
Doing ads on Google or Meta starts much before creating the first campaign. You need to define the goal (sales, leads, awareness), know the max acquisition cost the business can sustain, choose the right channel for your audience, and set up tracking. Without these steps, advertising is gambling in the dark.
It depends on your business margin, the average cost to acquire a client and the value that client brings over time. There isn't a magic number: there's a calculated one. That's what we work on in consultancy, instead of setting budgets in the dark. For many small businesses, starting with 200-500 euros per month is enough to test and optimise.
Yes, with strategy. For many small businesses, well-targeted ads are the fastest way to test messages, audiences and value propositions before scaling. The important thing is to define the budget well and measure return from the very first euro invested.
There is no absolute better, it depends on the business and user intent. Google Ads captures active demand (someone already searching for the solution). Meta Ads (Facebook and Instagram) captures discovery (showing the product to those who didn't know they wanted it). In many cases, the ideal strategy combines both.